By Gerald Harris, SaveHouses.org
Vivid images linger in the mind for several days and influence the decisions made by real estate buyers. Wherever the buyers go, the photos remain etched in their minds and continue to excite their feelings and aspirations. In meticulously taken real estate photos, the best of the property comes to light. Therefore, good photos help real estate investors capture the attention of their target buyers and sell their homes quickly. On the contrary, property owners who cannot display the best images of their homes will have no inquiries (and no clients coming to view their property).
Spicing Up Your Marketing
Many real estate investors think that listing their homes in top-ranked websites or using the best realtors in town is the best way to sell homes quickly. This is not true. Even the websites or realtors must work hard to excite the feelings of the target clients and to paint vivid and unforgettable images of a property before their clients can be convinced. Hence, the surest way of getting ahead of the competition is to hire a professional real estate photographer. A good photographer will use composition, proper lighting techniques, and an avalanche of tricks to ensure that the property is presented at its absolute best.
Marketing any property is usually costly and time-consuming, but developing the best photos of the property spices up the process. Professional photographers will present stunning images of all sections of the property from different angles while remaining true to the real features and condition of the property. In turn, the property’s listings will get deserved traffic and inquiries, and allow the real estate investor to get the best returns on the property. Therefore, setting aside a budget for professional photography enables the investor to use marketing funds on what will increase returns and profitability of real estate investments. Indeed, expert photography is no longer a luxury; it is a need that must be satisfied in order to sell properties quickly.
Statistics Prove It
Recent studies have demonstrated that the vast majority of buyers find photographs exceedingly useful and influential in their buying decisions. For example, a 2006 survey by the American National Association of Realtors reported that over 80 percent of individuals who bought new homes in that year relied on online images to make their decisions. Another survey reported that the online property listings with more photographs were purchased faster than properties listed with fewer photos. Therefore, a home with a single photo took an average of 70 days on the market while a home with 20 photos took an average of 32 days to sell.
According to the studies, over 90 percent of buyers stated that the photos captivated their imaginations and helped them to make their decisions effortlessly. Hence, homes that were superbly presented attracted more inquiries and visitors than homes that were presented shoddily.
Definitely, outrageously bad photos that look dark and unclear will put off prospective buyers while amazing photos will entice potential buyers. Besides, photos will not only help to sell the homes quickly but will also enhance the value of the homes and allow the real estate investors to call for higher prices.
Why You Need the Best Photos
Real estate investors often engage in cost-benefit analyses when deciding whether to budget for certain things or not. Therefore, when planning for your real estate property marketing, you need to remember that buyers have become tech-savvy and hungry for the best information. They also want to be impressed by the information they obtain. If you want the best chances of selling your property faster and getting the most from it – consider hiring an expert real estate photographer to help you present your property in the best possibly light to your potential buyers.
You should also remember that in most areas of the country, the competition is stiff and the market is saturated. If you fail to create riveting images of your property, you will lose out on potential buyers as their attention is drawn to competitor listings (competitors who understand the powerful of professional photography). You should also remember that your home is investment that has the potential to fetch you a substantial profit IF it’s presented the right way. Creating spectacular photographs will enable you to be more competitive and successful, and to earn you back your targeted revenue.
Splendid photographs can help you to attract buyers with ease and sell your property quickly. You do not want to miss out on the best prices for your home either. As a real estate investor, you shouldn’t overlook the validity of hiring a professional photographer for the purpose of presenting the best image of your home for sale.
Gerald Harris owns and operates Savehouses.org. Save Houses provides real estate news, resources, articles and tools needed to make educated real estate related decisions.